Concealer is such a versatile makeup product. It does exactly what it’s name says conceals 🙌🏽 So those dark spots from pesky blemishes or any red areas on your face, concealers are perfect to reach for. I decided to make this post because, I have seen & heard many people say that they shy away from concealer because they are unsure about it or what it's actually used for. Trust me I get it, I have been there lol. But concealers really can be life savers to your makeup routine.


  • Those who want to cover blemishes

  • Those who want to conceal red areas on their face

  • Shade correction

  • Highlighting [Bringing light to areas of the face ie:under your eyes, under your brow-bone, maybe your t-zone, and chin]

  • Primer for eyeshadow to make it "stick" to eyelids

When you are a beginner or building your makeup kit, it can be really expensive when you are wanting to test out products, so here are some affordable concealers to try that I LOVE and use all the time! Remember you don’t always have to break the bank to have quality product payoff or coverage! 😉


These are concealers that I have used for years and have seen them perform very well. They are perfect for those who are beginners or for those who want to try new brands!

L.A. Girl's HD Pro Concealer

L.A. Girl's HD Pro Concealers are like the OG's of concealers. I remember literally everyone was using them when I first started using makeup. It was one of the first concealers that I really started to experiment with when it came to highlighting. It has been around for a LONG time which will definitely tell you something! It comes in 24 shades that range from fair to dark. They also have shades for correctors. This is for extra concealing of things such as hyper-pigmented areas. You can find these concealers in most drugstores stores (Target, Walgreens, Walmart, etc.) as well as Ulta.

L.A. Girl's HD Pro Concealer

L.A. Girl's HD Pro Concealers are

  • light coverage

  • crease-resistant

  • buildable

  • creamy & blendable

  • $3.50

Maybelline FitME Concealer

I think that Maybelline FITME was my first concealer that I actually tried and it hasnt failed me in the 6+ years I have used it. I am a huge fan of the drugstore brand Maybelline FITME. I use their liquid and powder foundation all the time. It can be found in almost all stores (Target, Walgreens, Walmart, etc.) and it is very affordable. It comes in a variety of shades as well.

e.l.f 16 hour Camo Concealer

Maybelline FitME Concealers are

  • light coverage

  • oil-free

  • buildable

  • non-comedogenic, fragrance free

  • $5.50

e.l.f 16 hour Camo Concealer

This is probably the newest concealer on the list as it was recently released. What I will say is this product definitely stands by it's name! It does a WONDERFUL job at concealing and correcting areas on the face. It's the most recent addition to my makeup collection. I have found myself reaching for this for most of my spot corrections. It comes in a variety of colors and undertones, which is super helpful. It can be found in almost all stores (Target, Walgreens, Walmart, etc.) as well.

e.l.f 16 hour Camo Concealer

e.l.f 16 hour Camo Concealers are:

  • full-coverage

  • 16-hour wear

  • lightweight

  • matte

  • $6.00

Juvia’s Place I AM MAGIC Concealer

There is so much that I can I say about the brand Juvia's Place. They cater to so many skin tones and their palettes are so pigmented. I love this concealer because of it's amazing formula. Even though this concealer is ranking high in price, don't let that deter you from trying it. The size of the product definitely gives you what you paid for. You can find Juvia's place on their website or at Ulta Beauty!

Juvia’s Place I AM MAGIC Concealer

Juvia’s Place I AM MAGIC are:

  • full coverage

  • sweat-proof

  • waterproof

  • creamy & blendable

  • $14

What are some of your fav affordable makeup brands? Let me know down below! To see these concealers in action, check out my latest Instagram REEL! IG @purityvanity

as always stay beautiful inside & out!

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